Branding is about multiple positive experiences with you and your company, genuine experiences with your brand.

TOTAL SPECTRUM, LLC
DEEP DOWN MARKETING
consulting & creative services

Copyright Total Spectrum LLC 2001-2004
All rights reserved.

DON'T BE A STRANGER

It's a phrase I heard over and over as I was growing up. Life on the farm may have been hard, but the playing and the socializing were just as intense. Like when the adults gathered on Saturday nights to play dominos.

While the double-sixes clicked on the dining room table, we kids were usually into some kind of unsupervised mischief, like jumping up and down on the beds, which usually resulted in the breaking of slats and getting chased outside. Which was where we were when Gary Wayne thought it'd be pretty funny to drop a toad down the back of my shirt.

Well, a good time would be had by all, and as the evening broke up, people would amble toward their pickups, kids dozing on their shoulders. That's when I'd hear my Dad saying, "Come back soon. Don't be a stranger."

You see, when you've had a good experience, there's a desire to repeat it. You don't play dominos with strangers. You don't do business with them either. You do business with people you know. This is what branding is all about. Genuine experiences with your brand. That's the approach we take to your marketing issues. If it's one that makes sense for your company--well--don't be a stranger.

Laura Hunt

P.S. Don't forget to ask for our free brochure, The Farm Girl's Guide to Marketing.